This sounds fun.
months of anticipation, Cirque du Soleil Entertainment Group is excited to announce that its first-ever immersive experience on Roblox – Cirque du Soleil Tycoon – is now available to all community members. In partnership with the leading metaverse game developer, Gamefam, families around the globe can now experience Cirque du Soleil’s newest contemporary circus show, ECHO, and raise the Big Top from the comfort of their homes.
Known for its world-renowned artistic performances, Cirque du Soleil fans will have the chance to experience a behind-the-scenes look at how each show is crafted and performed. Users on Roblox can build and manage their own Big Top show by unlocking crucial show elements, including artists, acrobatic performances, training studios, costume and makeup workshops, all while interacting with other users and their friends. Those who engage in the experience will also have the opportunity to dress up their avatar in true Cirque du Soleil fashion, try out interactive challenges to test their skills, and design their stage, which can then be performed later for other community members on the platform.
“Having thrived for almost four decades, Cirque du Soleil has continuously amazed audiences with unparalleled live experiences. Now embracing the digital realm, we eagerly embark on a new journey to connect with our audience in novel ways, fostering shared moments among the upcoming generation of Cirque du Soleil enthusiasts,” said Nickole Tara, Chief Growth Officer. “We are committed to offering people worldwide an immersive means to explore the boundless creativity and universe of Cirque du Soleil.”
As the first entirely digital offering from the brand, Cirque du Soleil hopes the Tycoon will allow its fans to express their creativity and discover the universe of Cirque under the Big Top.
“Since Cirque du Soleil Tycoon launched in beta, we’ve been gathering feedback from the fans and fine-tuning the gameplay experience. The game has achieved nearly 2 million visits in the lead up to global release as excited fans build their virtual Big Tops concurrently,” said Ricardo Briceno, Chief Business Officer at Gamefam. “This is another great example of how beloved brands can extend their reach and engage fans where they are.”
To learn more, visit www.cirquedusoleil.com/roblox or view the Cirque du Soleil Tycoon trailer here.
