Mobile games continue to skyrocket in the entertainment industry. More and more people are playing games as it is a way of social interaction and an opportunity to spend their free time. In this review, we will look at the latest trends and talk about what, according to experts, will become the main thing for the mobile gaming industry shortly.
Gametech Will Continue to Drive the Growth of Games
New technologies and developments in the gametech ecosystem will continue to strengthen the industry: in terms of development, game engines such as Unity and Unreal will improve their products and allow more game developers to create compelling products. New developments in gambling are always available at ZodiacCasino Canada.
In terms of platforms, leading gaming companies such as Epic Games and Roblox will continue to combine music and movies with virtual game worlds, ushering in a new era of innovative experiences, and the advertising technologies and monetization tools used by developers to make money will become even more advanced. First of all, this applies to in-app betting.
Betting solutions like ironSource LevelPlay are being used by mobile game developers of all genres, allowing them to maximize ad monetization and automate time-consuming processes, and the technology will only get better.
Social Features Will Continue to Grow
As app stores become more saturated, finding ways to retain users for longer is a top priority for developers. The integration of the following social mechanisms will continue:
- activity feeds (where users can follow the game progress of others);
- in-game chats;
- push notifications that alert users to mentions or invitations from friends;
The rise of the hyper-casual games category, with developers adding more depth and meta-features to their games, could also fuel a surge in social interaction.
High Speed of Monetization of Advertising in Games
Developers of all genres make extensive use of in-app advertising to support the monetization of in-app purchases. With fierce competition forcing developers to optimize their ads both in terms of creativity and in-game placement, ad units like rewarded videos add value to the gameplay experience and are coveted by many interested gamers. alternative to real cash payments.
There are several reasons why we are likely to see further expansion of ad monetization in IAP-focused games. The cost of user acquisition is constantly growing. As a result, many managers will try to attract profitable users who can be monetized through ads instead of in-app purchases. The savviest development managers are already realizing the possibility of subscription advertising like offerwall to further increase IAP by giving users access to premium content without spending any money.
Mobile games are available today on all devices, they are constantly evolving and improving to meet the needs of users.
