In 2022, PBNs remain a powerful tool for website promotion. Read this article to find out how to create a top-notch private blog network!
Thanks to the private blog network building service, website owners can boost their site’s authority, drive more traffic to them and maximize their ROI. From this article, you’ll get to know what a PBN is, how to create it and make the most of it.
Private Blog Network: What Is It?
A Private Blog Network (PBN) is a network that includes all the websites that belong to you. It enables you to achieve two important goals:
- Obtain high SEO rankings to your main website
- Boost the authority of that website
All the web resources within the network feature backlinks to your primary site. The more links there are, the higher the positions of your main site in search engine rankings. All links within the network have an identical value.
People were using PBNs already at the beginning of the 2000s. But the term was coined only in 2005 and began to draw the attention of a large audience around a decade later.
Why Should You Build a PBN?
To improve your website’s position in Google search results, you can place backlinks on third-party sites. But if you share these links on web resources that belong to you, you’ll get more control over them. Besides, you’ll get nearly instant results.
Main Secret Behind a PBN’s Efficiency
Older domains have more authority than their new counterparts. Instead of launching websites for your PBN from scratch, you should purchase previously owned and expired domains that have strong backlinks. It’s crucial that they shouldn’t be linked to each other! Otherwise, Google might de-index your website or at least penalize it. If you do everything correctly, your site’s rankings will only increase.
Expired domains can be purchased for $10-$15 and it’s easy to find them. The price of the most powerful domains might reach a few hundred dollars and it might be more challenging to find them. In addition to bought domains, feel free to register a few new ones. Your network will be compatible with various website building platforms and hosting types, such as Static HTML, Joomla and WordPress.
Why Does Google Penalize PBNs?
Sometimes, you might hear that PBNs have become irrelevant because Google de-indexates websites that rely on this backlink building method. That’s not 100% true. Google can penalize any website that promotes itself with the help of third-party sources that contain a lot of spam or low-quality content. It doesn’t matter whether a PBN is involved in the process or not. Besides, it’s vital to comply with the webmaster guidelines of Google’s SEO strategies.
High-quality PBNs are built gradually. If Google ever penalizes you, you’ll need to start the work once again from step one. To prevent that, you should avoid these mistakes:
- Openly talk about using PBNs. Ideally, you should be the only person who knows that you resort to this method. If you fail to keep this information secret, Google might subject you to manual reviewing.
- Sell links or promote selling links. Google will quickly discover it.
- Use the same IP address to manage several websites. It won’t be reasonable to host multiple domains on one physical machine. To play safe, each of the websites within your PBN needs to have its unique IP address.
- Offer identical registration details for multiple sites. By doing so, you confess that all these sites belong to you.
- Post low-quality content. That would be a clear indicator of the fact that your PBN serves only as a tool for promoting your primary website. Each of the information sources within your network should regularly post fresh valuable content that is relevant to its niche. Avoid spam and commission high-quality articles instead.
- Block crawlers in robots.txt. PBN owners sometimes do so to prevent their competitors from detecting their networks and reporting on them. But the very fact of blocking crawlers can lead to penalties.
- Use the same anchor text for multiple backlinks. Instead, each link should have a unique theme-relevant anchor.
- Stick to the same linking patterns and templates for all your websites and web pages.
The more thoroughly you follow these recommendations, the longer the lifespan of your PBN will be and the more benefits it will bring to you.
Where to Buy a Domain Name?
Consider these five sources for purchasing domains for your PBN:
- Domain broker. Apart from honest brokers, there are many scammers on the market. So please be careful when choosing a reliable one.
- Domain auction. The higher the quality of a domain name, the more fierce the competition for it and the higher its price.
- Archived lists. Such lists allow you to detect domains that expire.
- Backorder domains that are pending to be deleted. This method lets you order a domain name before it expires. Keep track of its status and buy it earlier than anyone else as soon as it becomes available.
- Automated services. Feel free to rely on crawlers that search the web for expired domains.
Make sure that the domain that you’re about to purchase was never penalized before. If it was, you won’t be able to restore it and it won’t contribute to your website’s promotion.
4 Domain Quality Metrics
Before purchasing a domain for your PBN, it’s important to assess its quality. The same metrics will enable you to determine the significance of any domain where you’ll be planning to place your backlinks:
- DA/DR – Domain Authority/Domain Rating. It reveals how strong the domain is by analyzing the links that are connected to it.
- PA – Page Authority. It displays how strong the page is.
- TF – Trust Flow. This one measures the authority and the links of a website.
- CF – Citation Flow. It shows how strong the links are to the site itself.
Moz, Majestic and Ahrefs are among the most popular tools that feature these metrics.
Final Thoughts
Hopefully, that was an informative read and now you have a better understanding of how to build a private blog network. It will help you get many high-quality backlinks for your primary website!
