Although there is some crossover among sports bettors, online casino players, and online bingo players, they are three separate audiences. Many sites are increasingly expanding their offering to cater to all three sets of customers.
Fortunately for online operators, the basic elements players look for in a site are transferable. Here is a quick rundown of the factors to consider when evaluating bingo sites.
Game Variety
The best online bingo sites are those that offer players a wide variety of bingo games. At a bare minimum, a bingo site should include a couple of versions of 75, 80, and 90 ball bingo. The top bingo sites will provide free bingo, branded bingo games, and rooms that are exclusive to the site. There may also be different levels of bingo, to suit different levels of experience and varying budgets.
You can also play bingo games based on classic slots, rooms based on game shows, and designed to complement the bingo games offered.
Sites should also dedicate at least some space to Slingo, the increasingly popular slot/bingo hybrid.
Slots
Even the most ardent bingo fan is likely to want to play something else from time to time, and often, that diversion takes the form of slots. Sites should be refreshed with a regular influx of new releases. You shouldn’t have to go elsewhere to play a slot if you have just played the bingo room with the same title or theme. Top-class bingo brands have become adept at providing a full package. You may see a slot, the Megaways version, a live dealer title, and a bingo game, all with the same title.
You may also find scratch cards and casino games that tie into familiar concepts and characters.
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Chat
Bingo has always been a social pastime, and creating an online bingo community is much more important than it is with other forms of online gambling. Bingo sites have live streaming chats where players can chat.
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Customer Service
Getting timely help with any issues, and feeling heard are invaluable to customers. Having multiple methods of communication, particularly live chat support, signifies to players that someone will be there if they need them. Conversely, if a player has a disappointing experience, the choice of online bingo sites is such that they will likely go somewhere else rather than risk being disappointed again.
Welcome Offers
Just like with online casinos and sportsbooks, players can be encouraged to leave a rival site by the strength of the introductory bonus available.
This could be a cross-product welcome package, featuring free spins and bonus funds, or it could be bingo specific such as bonus funds for a particular bingo room or game.
Some sites will try to retain customers by providing birthday bonuses, Happy Hours, and monthly or weekly rewards.
It all comes down to feeling appreciated and valued as a customer. If players are regularly rewarded for playing bingo, they associate the site with winning and a pleasant experience and will remain loyal.
