With the growing number of law firms and websites, it’s now essential to find ways to get your site rank higher in Search Engine Result Pages (SERPs). This ranking will help in attracting traffic to your website and converting some to your practice.
Are you struggling to get online traffic for your law website? Good lawyer SEO can extensively tune your website to rank it higher in searches and convert the online traffic. According to statistics, most clients get interested in websites that rank on the first page in search engines, including Google, Yahoo, Bing, and others. Regardless of how great your law firm is, it may fail to get recognized by online traffic without proper SEO techniques.
So, which are the best SEO techniques? Here are some you should employ.
Determine Your Law Firm Keywords
Keywords matter in optimizing the website and achieve the best traffic to convert into sales. You should develop specific and target keywords representing your practice and attract online traffic to your business.
First, you have to understand your area of specialization fully and then narrow down the popular keywords representing your profession. Next, you can research the keywords you chose and check their ranking results on search engines.
Besides using the exact keywords, you can see other related searches at the bottom of the search page, comparing with your practice. Another easy way is using the Keyword search tools to generate some of the best keywords that match your law firm.
Optimize Homepage with Keywords
Most online visitors get interested in the homepage before visiting other website sections. Try as much to make your homepage, including headlines, topics, and subtopics, use your target keyword. Let the headline capture the main keyword, with other sub-headlines using the additional keywords.
Also, ensure everything that targets the audience including Title tags, Image tags, Meta Description, and that the content gets optimized with keywords and plays a role in promoting your website online.
Check Your Competition
Every business has its competition, and so does your law firm. It is essential to know where your competitors are ranking on search engines. You can do this by searching your firm keywords and see the sites that rank high in Google, Yahoo, or Bing.
With the ranked options, check the firm you share characteristics, check their website, and check the features ranking them high. You can check things like their content, keywords, and website structure. Do they have updated content? Do they have unique keywords, or is their loading speed fast? Use the details to improve your website.
Customize Your Site Appearance in Search Pages
The way your site appears in results pages matters a lot in its ranking. It also helps users know your services at a glance and if your site offers solutions to things they are looking for. You can customize your site appearance by using Title Tags or Meta Descriptions.
Title Tags inform the online traffic who you are and where you are based, while a Meta Description recaps all your services, and you can include a keyword or your location.
Ensure Your Website Is Friendly to Mobile Gadgets
It’s rare nowadays to find someone login into their desktop to search for a website or services they need. Most people use their smartphones, iPads, and tablets to get important information online.
This situation means if your website isn’t mobile-friendly, it may not rank in smartphones or tablets since search engines rank websites according to their responsiveness on devices. Make sure your website is customized to rank on all platforms.
Make Your Website Stay Active
Even after making your website SEO friendly, you still need to make it active always. Ensure that you refresh the content regularly, change keywords, and apply other techniques because Google and other search engines demote inactive sites.
You don’t have to struggle to do all these when you can hire an SEO expert and enjoy great results. A professional SEO will apply other important tips not listed above to ensure your website ranks on the first slot, other than the first page.
