After Facebook, Instagram is the biggest social network. It’s the platform that I want to join and have fun. What is the role of the business in this situation? You should present business on this platform. If you are not on this platform, then your business is leaving thousands of dollars on the table. Here are the secret Instagram tips that influencers don’t want regular businesses to know.

Choose particular colors

Have you seen the Instagram pages of brands like Pepsi, Apple or Coca-Cola? It’s the small list of the brands that are related to a particular color palette. Keep in mind that sticking with chosen colors will be very useful for your long-term plan. First of all, Instagram followers will know your brands because of the colors and everywhere they see particular colors, they will recall your brand. It’s important to be associated with specific colors. That’s why big brands use only a few colors in their images and videos.

Collaborate with competitors

First of all, competitors are not your enemies. They will be happy to collaborate because they will get attention from your followers too. Doing the collaboration with competitors is a perfect example of cross-promotion. Both of your accounts will get benefits from it. Some of the competitors may ask for the money because they may have more followers and higher engagement. It’s a perfect way to get loyal Instagram followers.

Tell story in each post

It’s important to tell the stories. Storytelling is the biggest tool in the hands of marketers. Big brands are hiring storytellers to make sure that their brand name and story get enough attention from fans. Don’t add random photos as they won’t give you results. Add relevant content and try to tell the story via content. You can write interesting tips, tricks and exciting facts about your product or service.