One of the most annoying things on the internet are the email pop-ups that are displayed when using a website or trying to access an article. It can be frustrating to keep closing pop-ups on websites that interfere with whatever you are trying to do. Sometimes, people can just decide to leave and try another site that does not have so much of a pop-up problem.
However, there are strategic ways to make use of pop-ups without annoying or irritating visitors to your website. Below are 5 tips to guide you in the positive use of pop-ups. Some of tricks provided here can be useful for essay writers too.
- Make your message concise
Your pop-ups shouldn’t contain unnecessary words. You can use a product like “State of Writing” to check the spellings and grammar. Whatever the message you’re passing across, it is better delivered in few, simple and easy to understand sentences.
- Use different messages for new and returning visitors
You should have different messages tailored to each kind of visitor. The words that a first-time visitor will see should be different from what a returning visitor will see. Furthermore, a visitor returning for the second time should see a different pop-up from a regular visitor. Your visitors will be annoyed if you repeatedly ask them to sign-up. You can instead use the pop-up to encourage regular visitors to invite others to subscribe to your site.
- Set the appropriate tone
Some websites have employed the use of smug and mildly insulting email pop-ups. For example, some email pop-ups have “No, I don’t like funny stories” or “No, I don’t like fine clothes’ as their opt-out buttons. This paints your site and the business behind it in a bad light and makes non-committal visitors resent the site. Such a visitor would never want to revisit the site even randomly. So use options like a simple “NO” or “No, I’m not interested”.
- Divide your visitors further based on the number of visits
As mentioned earlier, you need to have a different pop-up message for new and returning visitors. But this distinction should go further to differentiate between visitors that have returned a few times and visitors that visit regularly. Also, you should note the pages the visitors have been to and what type of content they prefer. Someone who has checked out a particular product multiple times is more likely to be interested when there is a discount on that product. You know how you send targeted emails to various segments of people and prospective clients,? Your message pop-ups should be determined by the habit and history of each visitor.
- Don’t show the pop-ups immediately
A common mistake some sites make is to display the pop-up immediately a person visits the website. It is better if the visitor has already seen some of the content on your site. By then, they would have decided whether to sign up for an email subscription or not. It is more likely that a person will sign up if he has become interested in the site’s contents. So, allow them to read and navigate the site a little before your pop-ups appear.
The above changes may seem little, but they can cause a significant improvement in the response of visitors to your email pop-ups. As a result, you create a bigger audience for your content.
