They going all in for Modern Warfare marketing and here is a new one.
The press release is bwlow…
BURGER KING® RESTAURANTS TEAMS UP WITH CALL OF DUTY®: MODERN WARFARE®
A BURGER KING® Restaurant in Los Angeles Transforms into Call of Duty’s Burger Town for the First Time With Chance to Win Free WHOPPER® Sandwiches for 15 Years.
MIAMI – October 24, 2019 – BURGER KING® restaurants are teaming up with Activision’s newest game – Call of Duty: Modern Warfare as well as Grubhub (NYSE: GRUB), the nation’s leading online and mobile food-ordering and delivery marketplace to bring fans bonus in-game content and experiences.
Today only, one Burger King restaurant in Los Angeles will transform into a real-life version of the Call of Duty Burger Town restaurant. Within the restaurant, guests will find a gaming hub set up by Activision for visitors to play the new Call of Duty: Modern Warfare game. The King of Burgers and the Kings of Call of Duty defend their throne of Burger Town and welcome guests that are up for a challenge. Challengers are invited to play Modern Warfare against the King and professional Call of Duty players Scump and FaZe Apex for a chance to win free WHOPPER® sandwiches for 15 years*. For more information, visit Facebook.com/BurgerKing. The restaurant is located at 2955 North Bellflower Boulevard in Long Beach, CA The event will take place from 3-7pm local time.
For those not in the Los Angeles area, Grubhub is promoting select Burger King restaurants on its app today in 16 cities only* as “Burger Town presented by Burger King” restaurants. The rebranded “Burger Town” menu will include Call of Duty themed BK® Meals with the opportunity to get a code to unlock bonus in game content. The Burger Town menu will be available exclusively via Grubhub delivery. Guests nationwide can also order a Call of Duty themed BK Meal from their local BK restaurant on Grubhub.
To get a code, simply purchase Burger King on Grubhub and use code ‘BKCALLOFDUTY’ at checkout. For the first delivery purchase, guests will receive a code to unlock a bonus in-game “Burger Town Emblem.” On the second delivery purchase, guests will receive a code to unlock a “Burger Town Calling Card.” On the third delivery purchase, guests will receive a code to unlock the “Burger Town Bubby Weapon Charm.” Orders over $10 will include free delivery from 10/24 through 11/6.** To order, download Grubhub on on iOS or Android phones.
*Limited slots available Participation based on first come basis. Prize provided in the form of a Burger King® gift card equivalent to the value of one Whopper® sandwich per week for 15 years based on recommended retail price.
