Respawn and EA is really going all in.
ESPN to Host Apex Legends™ Competitions at The 2019 ESPYS and X Games Minneapolis Under Newly Created Esports Event Series, EXP
Competitions in Collaboration with Electronic Arts Follow First EXP Event, ESPN Collegiate Esports Championship
ESPN announced today the creation of EXP, a new event series featuring esports competitions at ESPN-owned events. Through a collaboration with Electronic Arts, Apex Legends will continue the series, which kicked off in May at the first-ever Collegiate Esports Championship, at two ESPN events this summer, The 2019 ESPYS and X Games Minneapolis 2019.
EXP competitions will be a mix of professional, collegiate and pro-am formats, with multiple game IP and genres featured across the series. Live event distribution will be via multiple digital platforms including the ESPN app, and a tape-delayed show focused on key moments and storylines will debut across ESPN/ABC linear networks after each event.
“Leaning in to esports represents ESPN’s focus on serving sports fans and expanding audiences,” said Justin Connolly, executive vice president of Disney & ESPN affiliate sales and marketing. “We remain committed to serving gaming fans across all platforms and content types, and Apex Legends is a great title to showcase EXP’s vision of offering world-class live esports events anchored by storytelling and multi-platform distribution.”
In the next confirmed event of the EXP series, ESPN will use Apex Legends, the free-to-play battle royale game developed by Respawn Entertainment and published by Electronic Arts, which surpassed 50 million players in its first month after launch, to bring together celebrities, influencers and athletes in a unique EXP Pro-Am Apex Legends Exhibition in Los Angeles during The 2019 ESPYS week (July 11). Next, ESPN and EA will celebrate some of the best players in the world in the EXP Invitational – Apex Legends at X Games Minneapolis, held August 1-4 at U.S. Bank Stadium. Apex Legends will be the only esports event showcased at X Games Minneapolis 2019.
From June 12 to 22, ESPN fans will have the opportunity to win a spot to play Apex Legends alongside athletes, celebrities and influencers plus attend the 2019 ESPYS by donating for a chance to win The ESPYS Sweepstakes. Fans can donate to enter beginning June 12 at ebay.com/ESPN.
“We are proud ESPN continues to be at the forefront of the growth and popularity of esports, collaborating with some of the top publishers in the industry including EA for our first-ever esports event series,” said John Lasker, vice president of digital programming at ESPN. “EXP, short for experience, has been central to gaming history, and giving fans a great experience is central to our strategy at ESPN.”
