This looked like a great event. Love the detail of the sets.
KENWOOD DESIGNS BI-COASTAL EVENT FOR NEW TOMB RAIDER RELEASE
Highly Anticipated “Shadow of the Tomb Raider” Announced Simultaneously in Montreal & L.A.
SAN FRANCISCO, Calif.– June 26, 2018 – Kenwood Experiences, an award-winning experiential marketing agency in San Francisco, CA, produced a simultaneous bi-coastal event on April 26 in Montreal and Los Angeles to announce details of the highly anticipated release of Shadow of the Tomb Raider, the upcoming third installment in the Lara Croft saga from Square Enix, Inc., Eidos Montréal and Crystal Dynamics.
Kenwood transformed the Mayan Theatre in Los Angeles and New City Gas in Montreal into deep and lush Mayan jungles that form the primary setting for the new chapter of the beloved game. An exclusive guest list of media and influencers were treated to the premier screening of the new trailer, displays of all the various versions of the new game, and details for the upcoming release.
Following the presentation, guests were invited to be among the first in the world to play Shadow of the Tomb Raider. Themed food and beverages flowed as the audience engaged in photo ops with Tomb Raider cosplayers between gameplay and interviews.
“Tomb Raider is one of the most popular entertainment franchises in the world,” noted Jim Samalis, Kenwood’s Chief Creative Officer. “Our innovative simultaneous event on two coasts gave special guests a sneak peek into what should be a megahit.”
For more information on Kenwood Experiences, please visit www.kenwoodx.com.