Today at gamescom, Electronic Arts Inc. and the BMW Group announced a partnership to debut the new BMW M5 in Need for Speed Payback, the latest title in the best-selling Need for Speed racing game franchise.
This is the first time BMW has ever debuted a car through a video game, allowing Need for Speed Payback players the first opportunity to get behind the wheel of the M5, the first M series to feature xDrive all-wheel-drive system, when the game launches on November 10th worldwide.