The iconic Atari has been pretty busy lately, including the recent announcement of the Ataribox, the first new hardware from the company that made video games a household name roughly 40 years ago. However, that’s just part of the innovation happening at Atari.
This week, Atari blurs the line between fashion and future, announcing at SDCC 2017 the first of its new wearable technology products as part of the “Atari Connected Life” initiative. The first of these products is a set of Atari-branded Bluetooth-enabled Speakerhats (powered by Audiowear) that take enjoying and sharing music, games and entertainment to the next level. This will be followed by a limited-edition co-branded Speakerhat version in honor of the upcoming and highly-anticipated film BLADE RUNNER 2049.