Treating Fans to Five Days of Exclusive TRANSFORMERS: THE LAST KNIGHT
Content and
Product Reveals
PAWTUCKET, R.I., April 20 2017 – Today Hasbro, Inc. (NASDAQ:HAS),
announced “REVEAL
YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of
TRANSFORMERS content and product reveals, beginning on April 24th with the
release
of Hasbro’s first wave of toys and consumer products inspired by the
TRANSFORMERS:
THE LAST KNIGHT film. Throughout the week fans will be encouraged to
“reveal their
shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS
mobile
app to declare their allegiance to the Autobots or Decepticons.
The REVEAL YOUR SHIELD program kicks off with new content inspired by
TRANSFORMERS:
THE LAST KNIGHT on TRANSFORMERS digital and social
channels<https://transformers.com/>, a video featuring a new BARRICADE
action figure,
and the release of on-sale dates for some of the exciting products from
Hasbro’s
TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there – fans
should
stay tuned throughout the week for celebrations and a few surprises that
will appear
on TRANSFORMERS social channels, as well as new games and activities
coming to
Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.
“The TRANSFORMERS brand is one of the most recognizable franchises in the
world, and
2017 is a massive year for the Autobots and Decepticons,” said Tom Warner,
Senior
Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR
SHIELD fan
celebration will deliver a week’s worth of TRANSFORMERS content, including
new
material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The
movie is
the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the
perfect way
for fans to get in on the action before it arrives in theaters on June 23rd.”
To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and
content,
please visit TRANSFORMERS.COM<https://transformers.com/>,
Instagram/TRANSFORMERSOFFICIAL<https://www.instagram.com/transformersofficial/>
or
the official TRANSFORMERS Facebook page,
Facebook.com/Transformers<https://facebook.com/Transformers> each day next
week.
