As Pokemon Go continues to pick up speed, Fluent, a digital advertising company,
asked 1,885 adults about their interest and thoughts around the game. A few of the
key findings are below.
As Pokemon Go continues to pick up speed, I thought you would be interested in
survey data around consumer perceptions of the mobile game. Fluent, a digital
advertising company, asked 1,885 adults about their interest and thoughts around the
game.
Key findings include:
* 2 in 3 (67%) Americans have heard at least something about Pokemon Go
o Half have heard at least some and one quarter (26%) have heard a great deal
about it
* 20% of Americans claim to have downloaded Pokemon Go to their smartphones
* Few who have not yet downloaded Pokemon Go (9%) say they plan to download it
* Of those who have downloaded Pokemon Go:
o 80% think the app is unique and special
o 70% say the game has made them more active
o 62% say the experience has made the more likely to download other games from
Nintendo
o 60% say it has made them use social media less frequently
o 57% have visited a specific location to acquire a specific Pokemon
o 57% have visited a new store or restaurant as a result of the game and 81% of
those who have made a purchase
