The Araca Group Launches Pop-up Stores offering
Marvel’s Captain America: Civil War
Merchandise in Movie Theaters
Limited edition Captain America: Civil War
products will only be available in Pop-Up Movie Theater Locations
across the US, including a collectable Commemorative Ticket and T-Shirts
NEW YORK, NY- May 3, 2016 – Whose team will you be on May 6th when the
battle in Marvel’s Captain America: Civil War begins? Be the first to
see and experience the faceoff of the Super Heroes with limited time “The
Battle Begins” merchandise only available in movie theaters. The Araca
Group, a renowned live entertainment merchandising company, has joined
forces with DCPI and Marvel Entertainment to bring live event merchandise
to moviegoers nationwide. The Araca Group will open 88 Pop-Up Retail
locations in movie theaters across the continental US selling eleven
limited-time products making up the “The Battle Begins” Collection. Check
out thebattlebeginsmerchandise.com
(https://heruniverse.us3.list-manage1.com/track/click?u=3f730ab4aadc2b06a252e855a&id=348266c43e&e=1d1b12267b)
for specific locations.
This special Marvel’s Captain America: Civil War merchandise collection
will only be available in select movie theaters and feature products for
both Super Hero teams and features unique artwork specifically released as
part of this assortment. Marvel fans of all ages will find something for
them from a variety of fashion forward t-shirts, custom sweatshirts, hats
and more. A highly collectible item is sure to be Marvel’s Captain
America: Civil War commemorative ticket in a ceramic holder, individually
numbered with a limited edition of 5,000.
“We aim to expand the movie going experience by bringing fans unexpected
products in a unique shopping experience” said Michael Rego, Chief
Executive Officer of The Araca Group. “We are thrilled to offer fans
limited-time Marvel’s Captain America: Civil War merchandise for the
ultimate live-event experience.”
The Pop-Up Retail Locations will open May 6th in theater lobbies for a
limited time, so don’t wait to get your Marvel’s Captain America: Civil
War products before they are gone.
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