Published on February 28th, 2015 | by gareth48
Does The Success Of The Order: 1886 Show That Sony Has The Most Loyal Fans
It is no secret that The Order: 1886 has been a game steeped in controversy and heated debate even before it was released. Fans, critics, and other bashed or defended everything from the game’s price, gameplay mechanics, run time, and lack of multiplay.
Rarely has a title inspired such passion and debate pre and post release as this game as despite mixed reviews, fans have defended the game and have seen it top the sales charts around the world the week of release, even toppling the heavily-touted Evolve from the #1 spot.
While a large portion of the early success for the game is no doubt a combination of pre-orders and fans eager to have a new exclusive for their PS4 systems, one cannot amass sales simply on those factors alone and sustain them.
The Meta score for the game amongst reviewers is at a 6.0 and a 6.8 for fan reviews showing that for the most part, fans and reviewers have been largely in agreement, but yet even those who are willing to admit what the game is lacking will often defend it to the end.
So what is allowing the game to succeed when other games with similar reviews and word of mouth would likely have withered and faded?
Brand loyalty is a big factor here as with the huge sales lead of the PS4 system over their rivals combined with an audience starving for new exclusives for the system, The Order: 1886 was given tons of support from fans looking for the next big thing and eager to see a new franchise launched. As such, combined with the anticipation for the game and very clever marketing and hype by Sony, fans were willing to overlook things they would not in other games.
It is very interesting how games like Infamous: Second Son, and Killzone: Shadow Fall did not get this sort of love out of the box and even the much maligned Knack still did fairly well in sales despite the bad reviews.
I would expect at a future date when the price drops for the game and new DLC becomes available there will be a surge of new purchases from people who are not yet ready to make the leap but will in time check it out if nothing more than curiosity or to add it to their collection.
Sony is in an enviable spot as despite the people who are eager to take shots at them and want to see them fail; they have endured and continue to thrive as the PS4 enters the second year of being on the market.
Bloodborne, Until Dawn, and Uncharted 4, are just a few of the impressive looking games that Sony has scheduled and you can bet that come June, their E3 conference will be eagerly anticipated and watched to see what new games they will be announcing.
Until then, fans will take advantage of a slew of third part games and the exclusives Sony offered and will likely continue to forge ahead as even with the less than stellar reception for The Order: 1886, Fans are showing that Sony and the PS4 are currently a runaway train that keeps gaining momentum and shows no signs of slowing down in terms of fan support and loyalty.