Sega Unveils Their PAX Prime Lineup

Game Demos, Exclusive Trailers, Prized Competitions and More Take Center Stage at
the West Coast Video Game Festival

SAN FRANCISCO (August 26, 2014) – SEGA(r) of America, Inc. is heading to 2014 PAX
Prime in Seattle with its fall lineup in tow and ready to unleash on all in
attendance. Gamers will be given the chance for hands-on demos of Alien:
Isolation(tm), Sonic Boom(tm): Rise of Lyric, Sonic Boom(tm): Shattered Crystal and
Hatsune Miku: Project DIVA(tm) F 2nd, creating a unique experience for fans as they
get a detailed look at the hottest games of the year.

Coming off the heels of its national debut at San Diego Comic-Con, Alien: Isolation
will be showcased in amazing, spine-tingling fashion at Booth #232 with game demos
in a custom-designed, giant-sized Alien egg pod. The pod creates a self-contained,
fear-inducing, immersive gaming experience for the newest title of the Alien(tm)
franchise. As gamers tremble in fear, the Alien: Isolation booth will have a live
on-site stream feeding on-lookers and fans the POV gaming perspective, prepping
gamers for the intense experience before they enter one of several gaming stations.

To help extend the demo experience onsite, SEGA will host a “Survive the Demo
Competition,” giving gamers the chance to win exclusive limited edition Alien
jackets (while supplies last). Alien: Isolation is available worldwide on October 7,
2014 for Xbox One, the all-in-one games and entertainment system from Microsoft,
PlayStation(r)4 computer entertainment system, Windows PC, Xbox 360 games and
entertainment system from Microsoft and PlayStation(r)3 computer entertainment
system.

When it comes to SEGA’s iconic Blue Blur, Sonic the Hedgehog will be racing into PAX
at top speeds in Sonic Boom, a brand-new extension of the Sonic Universe. Touching
down at Booth #652, fans will get an exclusive first-look at the brand new
multiplayer capabilities of Sonic’s newest adventures Sonic Boom(tm): Rise of Lyric.
The new games Sonic Boom(tm): Rise of Lyric for the Wii U system, developed by Los
Angeles-based Big Red Button, and Sonic Boom(tm): Shattered Crystal for the Nintendo
3DS hand-held system, from San Francisco-based Sanzaru Games, will introduce two
unique and epic adventures as Sonic and team work together to stop the evil villain-
Lyric! Play as multiple characters, each with their own abilities, as you explore,
fight and speed through an undiscovered land. Each game features its own individual
story and gameplay features. As an added extra for Hedgehog fanatics at PAX, SEGA
will also preview the upcoming toys from TOMY(r) and the newest trailer for Sonic
Boom(tm): Shattered Crystal. Be sure to tune into Sonic’s first-ever CG-animated
television series debuting on Cartoon Network this fall.

Sonic Boom(tm): Shattered Crystal for the Nintendo 3DS hand-held system will be
available on November 11th, and Sonic Boom(tm): Rise of Lyric for the Wii U system
will be available on November 18th. All those who pre-order one of the upcoming
Sonic Boom video games from Gamestop will get an exclusive Sonic Boom figure by
TOMY, featuring Sonic the Hedgehog with the Ancients’ Crystal! Anyone who pre-orders
Sonic Boom(tm): Rise of Lyric for the Wii U system from Amazon will get an exclusive
luminous Sonic Boom character costume pack that can be used in the game. Attendees
can also pre-order the games at the booth.

Hatsune Miku: Project DIVA F 2nd, the sequel to the ultimate rhythm game featuring
the world’s most popular virtual singer, produced by Crypton Future Media, INC, will
also be available for show goers and fans at Booth #652. Hatsune Miku: Project DIVA
F 2nd features 20 classic songs from the previously Japan-only PSP games making
their first debut in the West and 20 brand new songs to the Project DVIA series.
SEGA will be showcasing the recently announced English lyrics for the eagerly
awaited title, launching on November 18, 2014 on PlayStation(r)3 computer
entertainment system, PlayStation(r)Vita handheld entertainment system and via
digital download on PlayStation(r)Network.