Does the guy holding the microphone always hold the truth? Already ruffling feathers, and with over half a million views on its teaser trailer, Riot Studios now releases the official theatrical trailer for their religious satire BELIEVE ME, which challenges the power of platforms. BELIEVE ME debuts simultaneously in Theaters and On Demand Sept. 26.
Riot Studios, the Austin-based “Millennial” production company, also has released an original and booming grassroots marketing campaign to pay fans who share the trailer on social media. “The online generation suspects sponsored content,” producer Alex Carroll, explaining Riot’s proprietary system said. “So we’re paying fans, even motivating them, to do what fans do: to tell their friends. What better way to hear about a new movie?”
As of today, the BELIEVE ME Promotional Team has more than 6,000 active marketers in nearly all 50 states. Collaborating with influencers like the rapper LeCrae and capitalizing on their huge social media followings, one small independent film is gaining a staggering reach.
