BuyVia.com Site/App Analytics Find Users Favor Sony System over Microsoft
by 3.3 to 1
SAN MATEO, CA – Users nationwide are expressing more interest and
purchases of Sony’s PS4 gaming console over Microsoft’s Xbox One by a
ratio of 3.3 to 1, according to a new analysis from BuyVia
(www.buyvia.com), the first website and mobile app that combines in-store
and online shopping across smart phones, tablets and laptops.
The demand analytics findings were based on traffic to the BuyVia website
and app from Monday, November 25 (the first Monday following the launch of
the Xbox) through the week ending Saturday, December 14.
Overall 150,000 users clicked on PS4 as opposed to Xbox, which had
45,000 users clicking. This yielded a ratio of 3.3 to1 in favor of PS4
demand over the Xbox One.
Of the people who clicked through and purchased the consoles, 43% of
users purchased the Xbox One as opposed to 57% of BuyVia users who
purchased the PS4. “This may be due to the lack of availability of the
PS4, as Xboxes were more generally more available for purchase,” said
Norman Fong, CEO and co-founder of BuyVia.
People who purchased the Xbox One and the PS4 purchased them primarily
at retailers Best Buy, Amazon, Walmart, and GameStop. Most users were
non-discriminatory in choosing one retailer over the other, as many went
after the first available consoles in stock.
Over the last week, BuyVia has found Xbox One consoles to be available
every day, while the PS4 has only been available for one day.
About BuyVia:
Based in San Mateo, CA, BuyVia is the only online and mobile smart
shopping service that combines intelligent shopping capabilities including
a set your price feature, UPC/QR scanning, geo-local deals and wish lists.
BuyVia is a combination of hand-curated expertise combined with a custom
architecture and uses this technology to uncover reputable products at the
best price available. Products and deals will be available through charter
partners Amazon.com, HP, NewEgg, PriceGrabber, Dell, TigerDirect, Sony
etc., but because of BuyVia’s unbiased approach, any product and deal
available anywhere on the Internet will be delivered to shopping
app/website users. The iOS, iPad, Android and Kindle Fire app downloads
are available via the Apple App Store, the Google Play Store and Amazon’s
App Store. For more information visit https://www.buyvia.com, like us on
Facebook https://www.facebook.com/buyvia or follow us on Twitter @BuyVia
