SKYLANDERSTM FIGURES OUTSOLD ALL OTHER ACTION-FIGURE PROPERTIES IN U.S. AND EUROPE
YEAR-TO-DATE IN 2013¹
Skylanders Giants #1 best-selling console and hand-held video game in dollars in
both U.S. and Europe year-to-date in 2013
SANTA MONICA, Calif. – August 15, 2013 – Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc.
announced today that SkylandersTM figures outsold all action-figure properties in
the U.S. and Europe year-to-date in 2013 — and the Skylanders property outpaced
all toy properties overall in the U.K. year-to-date as of June 30, 2013.¹
As of July 31, 2013, the Skylanders franchise has generated life-to-date more than
$1.5 billion in worldwide retail sales²; and year-to-date in 2013, in both North
America and Europe, Skylanders GiantsTM was the #1 best-selling console and hand-held
game overall in dollars.²
“We began something very special with Skylanders, and the magic of bringing toys
to life through a video game,” said Eric Hirshberg, CEO, Activision Publishing.
“But it’s not just about the game. We know the toys have to be just as creative
and imaginative as the kids that play with them, and that’s why we’re so excited
to bring even more innovations to this genre when Skylanders SWAP Force(TM) comes
out in October.”
Skylanders Spyro’s Adventure and Skylanders Giants were developed by Toys For Bob,
and Skylanders SWAP Force is being developed by Vicarious Visions. The games are
rated Everyone 10+ by the ESRB. For more information, visit www.skylanders.com
