As Part of a reported 10 Million Dollar Push by Valve Software, billboard Ads for their upcoming 3D Survival Shooter Left 4 Dead have begun to appear. During a recent drive in the Seattle area, I have spotted several ads for the game and they adorned several very high traffic areas. The fact that Valve is based in the Seattle area is a sign why the billboards have appeared in this area, but with a large Ad pushing coming for the game it is interesting that Valve elected to use Billboards as part of the opening salvo. Several locales have reported huge response to the ads as many at first thought it was a Halloween ad.
This is one of the few games ever to adorn a billboard and if my playtest of the game is any indication as well as early buzz for the game. Valve has a huge hit pending.
Our Left 4 Dead Interview
https://www.sknr.net/2008/10/14/left-4-dead-interview/