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Published on July 6th, 2020 | by minshewnetworks


X-Raying Mobile Gaming in the United Kingdom

Within a genre in the gaming market, you may be presented with a wide range of similar games and gaming apps. Casinosites.bet  for example, provides a large array of cutting edge gaming apps for the market. However, mobile gamers have different tastes and preferences. The diversity spreads across the best time to play games and the number of games that gamers play. This review will focus on mobile game players in the United Kingdom.

A Report from a UK-based mobile gaming firm, Statista, shows that the United Kingdom is a lucrative and fast market. At 28%, the UK has the fourth largest online game players.

In spite of its small population, income from mobile gaming in the UK in 2020 will hit a whopping $1.4 billion, the fifth largest in the world. To learn about mobile gaming in the country, we partnered with a research firm, On Device Research.

Mobile Gaming Highlights from the UK

  •       Each day, 54% of online game players play their favorite games on their device.
  •       Most players play between 8 pm and 11 pm.
  •       32% of both genders spend over 40 minutes playing mobile games daily.
  •       80% of respondents are attracted by the safety of the mobile gaming environment.

Among the major reasons why there is an increasing passion for mobile games in the UK include relaxation, enjoyment, and mental exercise.

79% of respondents prefer watching video ads to paying extra money for extra lives.


If you have been wondering how UK gamers compare to their counterparts in other parts of the world, this report from across the globe is meant for you. From the United Arab Emirates to Spain, Sweden to Mexico, we have some pieces of enlightening information for you. Check our Microscope Infographics for the information.

What is On Device Research?

On Device Research is a leading name in mobile research and sample. The research company’s primary focus is emerging markets where it serves as the connecting hub between brands and their consumers, through its mobile studies. 

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