Movie News

Published on April 30th, 2019 | by gareth

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Toy Story 4 Reveals Branding Partners

This is a very interesting list of partners.

“TOY STORY 4” KICKS OFF PHENOMENAL PROMOTIONS CAMPAIGN, INVITING 14 BRANDS TO AN
ALL-NEW ADVENTURE
Disney and Pixar’s “Toy Story 4” Opens Nationwide June 21

BURBANK, Calif. (April 30, 2019) – The toys are back on the big screen with an
all-new adventure in Disney and Pixar’s “Toy Story 4,” inviting 14 brands to join
the fun, including Alaska Airlines, Babybel® and The Laughing Cow®, Best Western®,
Blue Diamond Almond Breeze®, Bounty®, Chrysler, Clorox, Dannon Danimals®, Go RVing,
JOANN, Juicy Juice®, Kellogg’s®, McDonalds and Ziploc®. Directed by Josh Cooley
(“Riley’s First Date?”), and produced by Jonas Rivera (“Inside Out,” “Up”) and Mark
Nielsen (associate producer “Inside Out”), “Toy Story 4” ventures to U.S. theaters
on June 21, 2019.

“These amazing brands have come up with some very exciting, imaginative campaigns to
support ‘Toy Story 4,’ and we can’t wait to share them with fans this summer,” said
Lylle Breier, senior vice president, global marketing partnerships for The Walt
Disney Studios.

·         ALASKA AIRLINES will collaborate with Disney and Pixar this June to theme
an aircraft to celebrate Woody and the gang’s latest adventure. This newly-themed
plane featuring the film’s lead characters will delight guests traveling to the
Disneyland® Resort and and to the 116 destinations that Alaska serves from the West
Coast, the most of any airline. To learn about promotional activities leading up to
the June 21 release of “Toy Story 4,” fans can follow @AlaskaAir on Twitter and
facebook.com/alaskaairlines<https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Falaskaairlines&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456822230&sdata=E2jMyEvg%2FOqScMRFxHNe50p6tmsf6fqKkisdmQhX1Ks%3D&reserved=0>.

·         BABYBEL® and THE LAUGHING COW® invite “Toy Story 4” fans everywhere to
experience an Adventure 4 The Whole Family! This summer’s tastiest cheese snacks
offer exclusive content the whole family can enjoy together at
Adventure4Family.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.Adventure4Family.com&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456832239&sdata=Fud6aClagiTJnms33dS%2Frmx0UMeRbAKINQPw%2FghpQDY%3D&reserved=0>,
in addition to in-store promotions and limited-time character packs, including the
newest member of the “Toy Story 4” crew, Forky! Manufactured by Bel Brands USA Inc.,
a subsidiary of Fromageries Bel., Babybel® and The Laughing Cow® offer a variety of
playful snacks perfect to experience with the whole family.
belbrandsusa.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.belbrandsusa.com&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456832239&sdata=UcEHi2wjYO36uBcT96%2Bdh9fqDg7mhnAa936uWZqhm2g%3D&reserved=0>

·         BEST WESTERN® HOTELS & RESORTS is teaming up with Disney and Pixar to
celebrate “Toy Story 4” and launch an integrated campaign as part of its BW Rewards
Rush® Promotion. The story starts at Today’s Best Western where Best Western
Rewards® (BWR®) members can receive a $20 Best Western Travel Card®1 after their
first stay. With over 4,500 locations in nearly 100 countries and territories
worldwide, Best Western has been a trusted hotel brand for family vacations for over
70 years. Wherever Life Takes You, Best Western Is There.® 1Offer ends 9/2/19. Get a
$20 Best Western Travel Card® on your first stay. Other restrictions apply. Visit
bestwestern.com
<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fbestwestern.com&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456842248&sdata=CAYoU%2BYTfRSTzcs9wabj3RRWz5ZpH5vTgd2%2Fizv7D4k%3D&reserved=0>
for complete terms and conditions. Offer valid at any Best Western branded hotel
worldwide.

·         BLUE DIAMOND ALMOND BREEZE®, the number one almondmilk in the U.S., is
collaborating with “Toy Story 4” to encourage memorable family moments. From May 10,
2019, to August 2, 2019, Blue Diamond Almond Breeze is running a national promotion
in which consumers can receive a Fandango Movie Ticket2 to see “Toy Story 4” or any
other Disney movie with the purchase of three participating Blue Diamond Almond
Breeze® almondmilks. Blue Diamond Growers, which markets the Almond Breeze® brand,
is a 109-year-old grower-owned cooperative based in California. Visit
activaterewards.com/AlmondBreeze/details<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.activaterewards.com%2FAlmondBreeze%2Fdetails&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456842248&sdata=K2GtqC68WMJOBejlzze4ZsKejyxyNXculRRw3a037bY%3D&reserved=0>
for more details. 2Movie Ticket valued up to $12.00. Limits and restrictions apply.
For full details, see
activaterewards.com/almondbreeze/details<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.activaterewards.com%2Falmondbreeze%2Fdetails&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456852253&sdata=usFl2FxHNuXndimAgnbM8CzLNby1O9qpOBx3DbmFzaM%3D&reserved=0>.

·         BOUNTY paper towels come with new “Toy Story 4” prints for a limited time
that the whole family will love. Bounty, the most awarded paper towel3, is part of
P&G [NYSE:PG], which serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately
70 countries worldwide. Please visit
pg.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.pg.com%2F&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456852253&sdata=bxqUAnELZ75NYVyaFRvnjWJRDOGxyWdlsVvTp59RCHQ%3D&reserved=0>
for the latest news and information about P&G and its brands. 3Based on online media
awards for past 5 years.

·         CHRYSLER BRAND is getting the party started with a new television
commercial that spotlights the Chrysler Pacifica and includes the characters from
“Toy Story 4.” The Chrysler Pacifica is the most innovative minivan in its class
with exclusive-to-the-segment features such as hands-free power sliding doors, Stow
‘n Go seating and Uconnect Theater with two 10-inch touchscreens. As America’s first
hybrid minivan, the Pacifica Hybrid delivers all-electric range of 32 miles and a
total driving range of 520 miles, providing a no-compromise vehicle when it comes to
efficiency and comfort. Whether you’re going on a road trip or having a dance party
in your driveway, the Chrysler Pacifica has enough room for all friends, both old
and new.

·         THE CLOROX BRAND, in collaboration with “Toy Story 4,” is launching a new
marketing campaign in late May.
VisitDisney.com/FamilyVacation<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2FDisney.com%2FFamilyVacation&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456862262&sdata=ECP0xzEblq4xs48GNGMOEgHy10Ffy4K%2Bp1E9LWw83lQ%3D&reserved=0>
for more information, or check out @Clorox on Facebook. The Clorox brand is part of
a broad portfolio of trusted, recognized consumer and professional products from The
Clorox Company (NYSE: CLX), a leading multinational manufacturer and marketer with
approximately 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion.
To learn more, visit
TheCloroxCompany.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2FTheCloroxCompany.com&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456872267&sdata=X%2BhKzIAsBNR85lZLYH3rKFM56N3JvWIWTYpqSVOaHn8%3D&reserved=0>,
including the Good Growth blog, and follow the company on Twitter at @CloroxCo.
CLX-B

·         DANIMALS® is the No. 1 kids brand in the dairy aisle, offering delicious
smoothies and yogurts that kids love and parents can feel good about, and they’re
teaming up with Disney and Pixar to bring the excitement of “Toy Story 4” to kids
across the country. Danimals® Smoothies and Danimals® Squeezeables® dressed up as
favorite characters from “Toy Story 4” will hit shelves nationwide in the dairy
aisle at the end of May 2019. Celebrating the famous themes of friendship and
adventure, Danimals® and “Toy Story 4” gives kids an exciting reason to share their
love of smoothies and yogurt with Danimals® and “Toy Story 4” creative and
additional footage online and on TV channels across the country in May.

·         GO RVING is teaming up with Disney and Pixar in celebration of “Toy Story
4” to launch an integrated marketing campaign to inspire RV travel that takes family
and friends on unforgettable adventures – just like Bonnie’s family and the “Toy
Story 4” friends. RV road trip adventures are as much about forming unbreakable
bonds as the travel itself. Now in its 22nd year, Go RVing challenges Americans to
‘find their away’ and pursue their passions more frequently when they travel by RV.
Formed by the RV manufacturers, dealers and campgrounds to educate consumers about
the benefits of RV travel and camping, Go RVing shares its messages of
self-exploration through travel to today’s hurried families and adventure-seekers.
Road warriors can get their own RV adventure started by visiting
GoRVing.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2FGoRVing.com&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456872267&sdata=2ob5vBydyz6LN2OMlqiIYDaab%2FgyYIrWql06BNM%2FPlk%3D&reserved=0>.

·         JOANN Stores is celebrating “Toy Story 4” with hands-on events and a
variety of licensed “Toy Story 4” craft kits and character fabrics in stores
nationwide. For more than 75 years, JOANN has inspired creativity in the hearts,
hands and minds of its customers. With more than 865 stores across the nation, JOANN
serves as a convenient single stop for all of the supplies, guidance and inspiration
needed to achieve any project or passion. For collaboration and event details, store
locations, project ideas, and a full product offering, visit
joann.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.joann.com%2F&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456882277&sdata=2JcirpKvpihswgsw%2FWBgklzIYsO7uWpKTgTOOdh5kag%3D&reserved=0>.

·         JUICY JUICE® is excited to get parents and kids ready for the ultimate
summer adventure—“Toy Story 4”—with a special on-pack takeover and playful promotion
that kicks off May 1. Visit
juicyjuicegame.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.juicyjuicegame.com&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456882277&sdata=cuJHCNlR2O2RWS6cLVJ9%2FDQgq1rp6hQvKE3pgKsZglI%3D&reserved=0>
for more details. Part of Connecticut-based Harvest Hill Beverage Company, Juicy
Juice® is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products
are available in single-serve and multi-serve formats to the retail and foodservice
channels. For complete nutrition facts, recipe and activity ideas, and other helpful
information, visit
JuicyJuice.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.juicyjuice.com&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456892281&sdata=SJYp9VJP5vH2zIhjRE6cCCtEeZcVF%2Fgsy%2FTAOi9Zqcc%3D&reserved=0>.
For more information on Harvest Hill, please visit
HarvestHill.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.harvesthill.com%2F&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456892281&sdata=9LjDBp%2BETucImg7NB7kS2OZAbZnhBfUs8UBsO8Ss5ZI%3D&reserved=0>.

·         KELLOGG’S® is celebrating the release of “Toy Story 4” with an exciting
in-pack premium only available on specially-marked boxes at Walmart. For a
limited-time, select Kellogg’s cereals include a free window decal featuring classic
and soon-to-be favorite toys from the upcoming film. Round up all five collectable
character decals starting May 10, 2019.

·         MCDONALD’S teams up with Disney and Pixar starting June 11 to bring the
“Toy Story 4” movie release experience to life at participating McDonald’s
restaurants. Ten Happy Meal toys will be available for families and children to
collect and build their own magical carnival. In addition to the toy, each Happy
Meal toy bag carries a ticket that can be scanned in the McDonald’s App (or entered
at
www.MagicAtMcD.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.MagicAtMcD.com&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456902291&sdata=Fbi8ofTsbQGmZ4SuiLbgu95AglPUptcLN9GVJaVFqXA%3D&reserved=0>)
for exciting opportunities and exclusive content. The fun goes beyond the
restaurant, leveraging the magic of AI technology in the Snapchat App to step
customers through a Happy Meal box and into the world of “Toy Story 4.” By entering
this digital portal, users will find themselves in the animated world of the
carnival similar to that featured in the movie. Each screen tap within the app
further immerses users in the experience.

·         ZIPLOC® brand is inspiring families to discover new ways to adventure. In
celebration of “Toy Story 4,” Ziploc is creating reusable sandwich and snack bags
featuring “Toy Story 4” designs to give playtime and snack time an extra dose of
adventurous fun. To learn more about reusable Ziploc® brand products and how to
recycle them, visit
ziploc.com<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.ziploc.com&data=02%7C01%7CMelissa.E.Mckeon%40disney.com%7Ce99e5a55138d4ebc9e8b08d6ccebccec%7C56b731a8a2ac4c32bf6b616810e913c6%7C1%7C0%7C636921710456902291&sdata=8TCNIBc8XOC%2FXw%2BQZkJAFghuwbzrg6uM%2FYOZkgrtjeo%3D&reserved=0>
and follow us on Facebook.

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About the Author

Syndicated movie & game critic, writer, author and frequent radio guest. His work has appeared in over 60 publications worldwide and he is the creator of the rising entertainment site and publication “Skewed and Reviewed”.He has three books of film, game reviews and interviews published and is a well-received and in demand speaker on the convention circuit. Gareth has appeared in movies and is a regular guest on a top-rated Seattle morning show.He has also appeared briefly in films such as “Prefountaine”, “Postal”. “Far Cry”. and others. Gareth is also an in-demand speaker at several conventions and has conducted popular panels for over two decades.



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