Movie News

Published on April 26th, 2018 | by gareth

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Warner Bros To Bring Key Films To ScreenX Format

This would be something to see.

Warner Brothers will release Aquaman, Shazam! And The Nun in the

270-degree, panoramic premium format ScreenX in the next 12 months.

 

WB and ScreenX have confirmed three titles, with two more pending, to be released in

2018. Only 3 major Hollywood studios were released in ScreenX in all of 2017, and

this year alone there have already been 2 (Black Panther and Rampage), with these

additional 3 titles – from Warner Bros. alone – now confirmed.  Needless to say,

this shows a very positive trajectory for the format…

 

This is also fresh on the heels of a four screen expansion deal ScreenX and B&B

Theaters signed earlier in the week. That’s more than doubling their screens in the

US.  One of those screens will be the largest ScreenX screen in the world. There are

140+ ScreenX screens worldwide and growing fast.

 

 Warner Bros. Pictures and ScreenX To Release up to Five Titles in the 270-Degree,

Panoramic Format in the Next 12 Months.

 

Aquaman, The Nun, and Shazam! Already Confirmed Following the Success of Rampage

 Hollywood, CA (April 26, 2018) – CJ 4DPLEX announced today that Warner Bros.

Pictures intends to release up to five titles within the next 12 months, including

The Nun in September, Aquaman in December, and Shazam! in April 2019, with

additional titles to be confirmed later this year. This will build on the success of

Rampage, which was released earlier this month in the panoramic, 270-degree, premium

cinema format.

 

“Warner Bros. continues to be our strong partner, and we are thrilled to release

five new titles from their upcoming film lineup. We look to expand the reach of this

new technology that we feel will change the moviegoing experience for the better in

the years to come,” said Byung-Hwan Choi, CEO of CJ 4DPLEX.

 

“As we look toward the future, we are excited to bring new films to theatres that

take advantage of innovative formats like ScreenX,” said Thomas Molter, EVP of

International Distribution and Exhibition Strategy, Warner Bros. Pictures. “As a

company, we’re always looking to engage audiences by telling great stories in unique

ways, and CJ 4DPLEX allows us to utilize new technologies that bring an immersive

experience to film-goers.”

 

Since making its CinemaCon debut in 2015, ScreenX, the world’s first

multi-projection cinematic system that provides an immersive, 270-degree panoramic

film-viewing experience, has quickly enhanced its international reach, successfully

screening Hollywood blockbusters and local feature films alike.

 n the past 12 months, ScreenX has seen a surge in the number of ScreenX installed

auditoriums, which have grown from 107 to 142, a 33% increase year-over-year.

Additional screens are expected to be equipped with the unique technology across

China, the U.S. and Europe in the coming year, expanding current total screens by

25% by the end of 2018. This includes a deal with B&B Theatres announced earlier

this week that will bring four new ScreenX locations to the U.S. through 2019,

including one in Liberty, MO, that will be the largest ScreenX in the world.

 

Also at CinemaCon, CJ 4DPLEX is showcasing a wide array of immersive cinema

technologies and future of cinema concepts that will positively impact the theatre

from the lobby to the auditorium, including several virtual reality based

experiences and the U.S. debut of “4DX with ScreenX.” Available for demo in Roman

Ballroom II, ‘4DX with ScreenX’ combines the motion seats and environmental effects

of 4DX with the panoramic ScreenX format in the same auditorium.

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