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Published on April 23rd, 2018 | by gareth

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Wizards Of The Coast Brings Magic And More To China

 This is a very smart move. 1 Billion new customers.

 

 

WIZARDS OF THE COAST AND TENCENT ANNOUNCE PARTNERSHIP TO BRING MAGIC: THE GATHERING ARENA AND FUTURE GAMES TO CHINA

 

RENTON, WA, and SHENZHEN, CN – April 23, 2018—Wizards of the Coast, a subsidiary of Hasbro, Inc., and Tencent, a leading provider of Internet value-added services in China, today announced a partnership to bring Magic: The Gathering to digital gamers in Asia. Tencent will be the exclusive digital publisher and esports broadcaster for the iconic strategy card game in China, Thailand, Vietnam, Indonesia, Philippines, Malaysia, Singapore, Myanmar, Cambodia, Laos, and Brunei.

 

Wizards of the Coast’s newest digital game, Magic: The Gathering Arena, is currently in Closed Beta and will be the first game published by Tencent through the new partnership. The game is designed and built for digital gamers without compromising Magic‘s core gameplay. Every element of the game design is focused on an engaging and dynamic experience, true to authentic Magic, to provide players and viewers fast-paced, exciting, and easy-to-follow matches.

 

Magic: The Gathering is played by millions of passionate fans throughout Asia and continued growth here is a crucial part of our strategy,” said Wizards of the Coast President Chris Cocks. “Tencent is the perfect partner to help bring Magic to more and more gamers throughout the world.”

 

Magic: The Gathering is a legendary game and has had a huge influence on culture and industry,” said Steven Ma, Senior Vice President of Tencent’s Interactive Entertainment Group. “We are thrilled to bring this amazing experience to players in Asia and look forward to helping expand its global community.”

 

In addition to MTG Arena, the partnership also includes publishing of future games based on the strategy card game on mobile, PC, and console platforms.

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About the Author

Syndicated movie & game critic, writer, author and frequent radio guest. His work has appeared in over 60 publications worldwide and he is the creator of the rising entertainment site and publication “Skewed and Reviewed”.He has three books of film, game reviews and interviews published and is a well-received and in demand speaker on the convention circuit. Gareth has appeared in movies and is a regular guest on a top-rated Seattle morning show.He has also appeared briefly in films such as “Prefountaine”, “Postal”. “Far Cry”. and others. Gareth is also an in-demand speaker at several conventions and has conducted popular panels for over two decades.



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