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Published on February 22nd, 2018 | by gareth

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Lionsgate And Overwatch League Announces Ash Vs Evil Dead Partnership

This is a really interesting promotion, I am curious how it will go.

 

 


LIONSGATE ANNOUNCES LANDMARK PARTNERSHIP WITH OVERWATCH LEAGUE™ CLUB LOS ANGELES
VALIANT TO PROMOTE STARZ ORIGINAL SERIES ASH VS EVIL DEAD

LOS ANGELES (Feb. 22, 2018) – Global content leader Lionsgate (NYSE: LGF.A, LGF.B)
today announced a partnership with the Los Angeles Valiant of Blizzard
Entertainment’s Overwatch League™ to promote season three of the Starz Original
Series Ash vs Evil Dead. The partnership, which will see Ash vs Evil Dead become the
Valiant’s sole and exclusive jersey sponsor through at least Stage 2 of the
inaugural season of Overwatch League, is a unique example of a true content brand
sponsorship in professional sports.

Ari Segal, LA Valiant’s President and COO, said, “Ash vs Evil Dead is a content
property that is highly contextual to gaming and to our core demo and fan base. By
creating truly unique, money-can’t-buy experiences for our fans around that
property, we elevate the fan experience to something that aims at more than merely
being a fan of a team; instead, we’re building a real community of people that
activates around not only the Valiant, but also other properties or events from
which it derives value and enjoyment.”

Peter Levin, the LA Valiant’s Chairman and Lionsgate’s President of Interactive
Ventures, Games, and Digital Strategy, continued, “The Valiant’s audience, the
audience for Overwatch League and esports generally, is one of the most elusive and
yet highly sought after demographics. At both Lionsgate and the LA Valiant, we
continue to think three dimensionally about how to reach and authentically connect
with that constituency.”

As part of the sponsorship, Valiant fans will be given unprecedented access to Ash
vs Evil Dead experiences, including exclusive screenings at Lionsgate’s studios in
Santa Monica, Q&A/AMAs with creative voices behind the franchise, meet-and-greets,
and more.

LA Valiant CEO Noah Whinston added, “This jersey sponsorship is a message to our
fans that we will continue to work with partners and brands that look to add value
to the fan experience. Lionsgate is completely aligned with us on this philosophy,
as evidenced by this landmark partnership, and we will continue to create and
integrate brands, events, and content to push the frontier of how teams create
differentiated and lasting connections."

The new Ash vs Evil Dead-sponsored jerseys will debut in competition during the
first week of Overwatch League’s Stage 2, when the LA Valiant play the Shanghai
Dragons at 5:00 PM PST on Saturday, February 24, 2018. Broadcast details can be
found on The Overwatch League website, www.overwatchleague.com, and on Twitch at
Twitch.tv/overwatchleague.

The third season of Ash vs Evil Dead will premiere Sunday, February 25, 2018, on Starz.This

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