Published on October 10th, 2017 | by Genevieve Mc Bride0
Southwest And Disney Reveal COCO Themed Plane Ahead Of The Pixar Release
This looks like a fun promotion.
Southwest Airlines Co. celebrated Disney•Pixar’s all-new, big-screen adventure “Coco” in high-flying style today, unveiling a Boeing 737-700 aircraft emblazoned with the vibrant “Coco” logo and artwork inspired by the film. The aircraft will fly among the carrier’s nearly 100 destinations throughout the United States, Mexico, Central America, and Caribbean through the end of 2017. As the largest domestic carrier in the U.S. serving more than 115 million passengers yearly*, Southwest Airlines connects people every day to what is important in their lives. With Disney•Pixar’s “Coco,” Southwest connects its customers to an all-new story that’s both exciting and inspiring. The film opens in U.S. theaters on Nov. 22, 2017.
*Based on latest U.S. Dept of Transportation data of O&D passengers.
“Southwest specializes in bringing unique and meaningful moments to our Customers,” said Southwest Airlines Vice President Controller and California Executive Leah Koontz at the aircraft unveiling event in Oakland. “Disney•Pixar’s ‘Coco’ centers on the universal themes of heart and family, core values we celebrate every day with our employees and customers.”
“‘Coco’ is about a boy with big dreams and a strong connection to his family,” says Director Lee Unkrich. “These themes really lend themselves to teaming up with a company like Southwest. And after working for nearly six years to bring this story to life, we were all so excited to see ‘Coco’ on the side of an airplane.”
Customers are encouraged to spot the “Coco” plane and share their photos using #CocoAndSouthwest. Additionally, Southwest is sharing the adventures of “Coco” with Customers onboard flights beginning Nov. 1, with the launch of the Disney∙Pixar “Coco” OnDemand Channel, featuring complimentary movie clips and trailers to get everyone excited about “Coco” in 3D this Thanksgiving. Be sure to tune-in ahead of the film’s Nov. 22 theatrical debut.
Later this fall, the music of “Coco” will come to life onboard the “Coco” aircraft with a Live at 35® inflight concert performance by Anthony Gonzalez, who voices Miguel in the movie. Customers will experience the sounds and culture up-close and in-the-moment as Anthony sings a song from the upcoming film accompanied by a guitarist.