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Published on July 22nd, 2017 | by Genevieve Mc Bride

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Social Stats Breakdown Of Day Two Of SDCC

A pop culture highlight of the year, Comic-Con International: San Diego has grown from a small event for niche comic book fans to a full-blown festival encompassing comics, books, film, and television. Response to the four day event, particularly on social media, is often a predictor of the breakout pieces of film and TV to come.

Here are some stats reflecting what’s buzzing from Day Two at the Con – all are available for your use with attribution to Talkwalker.

Day 2 (Friday):

Total Comic-Con mentions online: 653,000
Mentions just in San Diego (event attendees): 25,900
Influencers:
Top 3 influencers, by reach of account and engagement:
– Game of Thrones (twitter, instagram, FB accounts): combined reach: 30.66 million people, 181,942 engagement
– Entertainment Weekly instagram account: 9.33 million reach, 51,232 engagement
– Outlander series: 922,700 reach, 45,801 engagement
Most Talked About Moments of Day 2 – Trailer Releases:
– Game of Thrones – weeks ahead preview shown after a panel discussion featuring cast
– The Walking Dead season 8 trailer was released after a somber beginning to the panel, which paid tribute to a stunt person who recently died after becoming injured performing a stunt on set.
– Netflix premiered the trailer for their new film Death Note starring Willem Dafoe
Additionally, if you have any special request, we will gladly pull data and infographics for you. NYC-based Todd Grossman is available for interview to discuss Comic-Con analytics. Data, images and commentary available courtesy of Talkwalker with attribution and link-back requested when possible.

You can access our dashboard here: www.talkwalker.com/live-from-comic-con-san-diego-social-media-trends-insights to gain insights and supporting data on the following:

 – results of the event, taking place in San Diego specifically but also larger conversation worldwide

– top event hashtags

– DC vs Marvel – which comic universe has more mentions and share of the conversation

– “who’s who/celebrity mentions” – individuals being mentioned (likely to spike or change when a big panel or autograph session is occurring)

– Streaming & Comic-Con – mentions of shows around streaming networks Netflix, Hulu, Amazon

– Talkwalker’s official Comic-Con recap analysis available on Monday, July 24, 2017.

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