Movie News

Published on July 18th, 2017 | by gareth

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Lexus and Marvel Announce Black Panther Promotion

In advance of this week’s Comic-Con International in San Diego, Lexus and Marvel today announced a collaboration to pair the first-ever 2018 Lexus LC with Marvel’s Black Panther character, played by Chadwick Boseman, in the highly anticipated film. With the announcement, Marvel Studios released an official behind-the-scenes photo from the movie, featuring the Black Panther in stunning action atop the vehicle.

In addition to the film pairing, Lexus teamed with Marvel Custom Solutions to create an original graphic novel centered around the balance between human and machine and featuring the Lexus LC 500 and its role in helping the Black Panther defeat a legendary villain.

Lexus and Marvel will celebrate their collaboration during Comic-Con after-hours at an exclusive Black Panther-themed event on Friday, July 21. During the invite-only event, six variant covers for the graphic novel will be revealed to guests.

 

 

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About the Author

Syndicated movie & game critic, writer, author and frequent radio guest. His work has appeared in over 60 publications worldwide and he is the creator of the rising entertainment site and publication “Skewed and Reviewed”. He has three books of film, game reviews and interviews published and is a well-received and in demand speaker on the convention circuit. Gareth has appeared in movies and is a regular guest on a top-rated Seattle morning show. He has also appeared briefly in films such as “Prefountaine”, “Postal”. “Far Cry”. and others. Gareth is also an in-demand speaker at several conventions and has conducted popular panels for over two decades.



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