Daily Updates

Published on December 18th, 2013 | by gareth


PS4 in Higher Demand than Xbox One 3.3 to 1

BuyVia.com Site/App Analytics Find Users Favor Sony System over Microsoft

by 3.3 to 1



SAN MATEO, CA – Users nationwide are expressing more interest and

purchases of Sony’s PS4 gaming console over Microsoft’s Xbox One by a

ratio of 3.3 to 1, according to a new analysis from BuyVia

(www.buyvia.com), the first website and mobile app that combines in-store

and online shopping across smart phones, tablets and laptops.


The demand analytics findings were based on traffic to the BuyVia website

and app from Monday, November 25 (the first Monday following the launch of

the Xbox) through the week ending Saturday, December 14.


Overall 150,000 users clicked on PS4 as opposed to Xbox, which had

45,000 users clicking. This yielded a ratio of 3.3 to1 in favor of PS4

demand over the Xbox One.


Of the people who clicked through and purchased the consoles, 43% of

users purchased the Xbox One as opposed to 57% of BuyVia users who

purchased the PS4. “This may be due to the lack of availability of the

PS4, as Xboxes were more generally more available for purchase,” said

Norman Fong, CEO and co-founder of BuyVia.


People who purchased the Xbox One and the PS4 purchased them primarily

at retailers Best Buy, Amazon, Walmart, and GameStop. Most users were

non-discriminatory in choosing one retailer over the other, as many went

after the first available consoles in stock.


Over the last week, BuyVia has found Xbox One consoles to be available

every day, while the PS4 has only been available for one day.



About BuyVia:


Based in San Mateo, CA, BuyVia is the only online and mobile smart

shopping service that combines intelligent shopping capabilities including

a set your price feature, UPC/QR scanning, geo-local deals and wish lists.

BuyVia is a combination of hand-curated expertise combined with a custom

architecture and uses this technology to uncover reputable products at the

best price available. Products and deals will be available through charter

partners Amazon.com, HP, NewEgg, PriceGrabber, Dell, TigerDirect, Sony

etc., but because of BuyVia’s unbiased approach, any product and deal

available anywhere on the Internet will be delivered to shopping

app/website users. The iOS, iPad, Android and Kindle Fire app downloads

are available via the Apple App Store, the Google Play Store and Amazon’s

App Store. For more information visit http://www.buyvia.com, like us on

Facebook http://www.facebook.com/buyvia or follow us on Twitter @BuyVia

About the Author

Syndicated movie & game critic, writer, author and frequent radio guest. His work has appeared in over 60 publications worldwide and he is the creator of the rising entertainment site and publication “Skewed and Reviewed”. He has three books of film, game reviews and interviews published and is a well-received and in demand speaker on the convention circuit. Gareth has appeared in movies and is a regular guest on a top-rated Seattle morning show. He has also appeared briefly in films such as “Prefountaine”, “Postal”. “Far Cry”. and others. Gareth is also an in-demand speaker at several conventions and has conducted popular panels for over two decades.

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